About

Client:
540º
Date:
September 2012
Output:
Print

An AUT Fashion Project • 540 Fashion’s fresh approach to fashion design uses the upcycle method of garment construction to create fashion from once loved garments and end of production textile surplus. An exciting solution to a contemporary worldwide issue, by slowing down the unnecessary and over-production of textiles and fashion, fashion and design can be a force for good • The visual identity has free flowing, organic lines • Embellishments represent items going out and coming back • The line weight variations gives the icon a languid feel and a relaxed yet refined overall feel.

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