Formerly known as The Franklin Handyman Pukekohe, Logan made the leap from local handyman service to bespoke woodworking, now operating as Blue Dog Woodworking. Logan’s true craftsman mind, steady hand, eye for perfection and trusty Blue Heeler sidekick Zippy called for a vintage but fresh brand identity, supported by core branding collateral and a website design and build to showcase his work and services that brought his current audience along for the ride, kept them in the mix which broadening his audience for diversity and growth.

The result is a cohesive brand and digital presence that reflects both his craftsmanship and approachable nature. Keep an eye out for his custom furniture and tailored space fit-outs.