Futurebuild - Architect Campaign
  • Photography
  • Graphic Design
  • Website

 

For Futurebuild LVL, we took on the challenge of redefining a highly technical product for a design-savvy architectural audience. Our goal was to transform the perception of LVL from a jargon-heavy, heavily engineered building product to one of architectural elegance with superior consistant strength. Through a comprehensive brand refresh, including a new website, stunning photography, and a bespoke brochure, we brought clarity and beauty to the forefront. A creative direct mail campaign, complete with bespoke hand turned LVL shapes, helped further educate and inspire architects about the possibilities of Futurebuild LVL. With the brand now resonating more strongly in the market and a website now attracting over 80k impressions and 5k+ clicks monthly, the product's story is reaching and captivating a wider audience.

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Transforming Market Presence

 

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