Out of the mundane and "Into the Wild," we took this hard flooring launch to the extremes—literally. Working with one of our amazing craftsman partners, we built a house-shaped structure and set it loose in snow, sand, sun, and water to showcase the flooring’s impressive durability and resistance to the elements. We had a blast capturing the product in some wild settings around New Zealand with stunning on-location photography. Back in the studio, we pulled together a full-scale rollout including launch events, brochures, digital media, product sampling and livery, packaging and an eDM series.

This project is the epitome of everything  we love: designing and building creative concepts with our talented team, braving the elements (yes we got wet, cold and sunburnt), and rolling out a campaign that checked all the boxes for our client.